Brand Guidelines

Cityone Transportation

"Relax and Enjoy the Ride"

Logo Usage

The Cityone Transportation logo is a text-based wordmark. "Cityone" is set in DM Serif Display with "TRANSPORTATION" as an uppercase subtitle in Inter or a clean sans-serif. The logo should always be treated as a single unit.

Primary Logo — Dark Background

Cityone
Transportation

Primary Logo — Light Background

Cityone
Transportation

Color Palette

The Cityone brand palette is rooted in forest green tones with gold accents, evoking trust, nature, and premium service.

Forest (Primary)
#1B4332
Forest 2
#2D6A4F
Forest 3
#40916C
Gold (Accent)
#C49A3C
Gold 2
#E3B84E
Cream
#FEFAE0
Warm
#FFFCF5
Sand
#F7F2E4
Dark
#0F1F15
White
#FFFFFF

Typography

Headings — DM Serif Display
The quick brown fox jumps over the lazy dog
Body — Inter (System Sans-Serif)
The quick brown fox jumps over the lazy dog. Cityone Transportation has served Central Florida families and visitors since 1999. Our fleet provides reliable, comfortable transfers to airports, cruise ports, theme parks, and hotels.
Accent / Italic — Georgia, Serif
"Relax and Enjoy the Ride"

Logo Rules

Do

Maintain minimum clear space equal to the height of the "C" in Cityone on all sides of the logo.

Do

Use the logo on dark forest green or white/cream backgrounds only. These are the approved background colors.

Do

Keep the minimum logo size at 1.5 inches (print) or 150px (digital) wide to maintain legibility.

Do

Always keep "Cityone" and "TRANSPORTATION" together as a single lockup. They are never separated.

Don't

Do not stretch, compress, rotate, or distort the logo in any direction. Always scale proportionally.

Don't

Do not change the logo colors. The approved colors are white/cream on dark and forest green on light backgrounds.

Don't

Do not place the logo on busy photographic backgrounds without a solid color overlay or container.

Don't

Do not add drop shadows, outlines, gradients, or effects to the logo. Keep it clean and unaltered.

Tone of Voice

Cityone Transportation communicates with warmth, professionalism, and reliability. Every touchpoint should feel like a trusted family business that treats every guest like a VIP.

Professional
Warm
Family-Oriented
Trustworthy
Punctual

Brand Tagline

"Relax and Enjoy the Ride"

Brand Facts

Founded: 1999, Orlando, Florida
Serving: Central Florida — Airports, Cruise Ports, Theme Parks, Hotels, Corporate Events
Fleet: Professional SUVs and vehicles for private transfers and group charters